Key Product Selling Point
- Delivers instant relief for a wide range of dry skin conditions including eczema dermatitis and minor sunburn.
- Formulated with triple medical-grade active ingredients to repair dry skin and create a protective moisture barrier.
- Non-greasy emollient texture that absorbs quickly and easily to soften rough and hard skin effectively.
- Contains hypoallergenic Medilan lanolin perfume free and suitable for the whole family including babies.
- Clinically proven to reduce skin dryness and soothe flaky chapped skin and nappy soreness with regular use.
Detailed Product Description
E45 Cream is an intensely hydrating, dermatologically tested emollient that brings relief to a wide range of dry skin conditions. Formulated with medical grade ingredients including liquid paraffin, white soft paraffin, and wool fat, this triple active moisturiser helps soften the skin while providing a protective layer to prevent water evaporation and block irritants. It contains Medilan, a highly purified, hypoallergenic form of lanolin, making it suitable for sensitive skin. The cream works instantly to help repair dry skin and is effective for conditions such as eczema, dermatitis, flaking, chapped skin, nappy soreness, minor sunburn, and detergent hands. The non greasy formula is quickly and easily absorbed, leaving skin soft and protected. Perfume free, it is suitable for the whole family including babies and children.
Direction for Use
- Ensure the affected skin area is clean and gently pat dry before application.
- Take an appropriate amount of the cream onto clean fingertips.
- Apply the cream evenly to the dry or irritated skin area and massage gently until fully absorbed.
- Use the cream 2 or 3 times daily for optimal moisturisation and relief from dry skin symptoms.
- Consult a doctor if skin conditions persist or worsen after continuous use of the product.
Ingredients
Purified Water, White Soft Paraffin (14.5% w/w), Light Liquid Paraffin (12.6% w/w), Anhydrous Lanolin (Medilan®, 1.0% w/w), Glyceryl Monostearate, Cetyl Alcohol, Sodium Cetostearyl Sulphate, Carbomer, Methyl Hydroxybenzoate, Propyl Hydroxybenzoate, Sodium Hydroxide, Citric Acid Monohydrate.
Product Warnings
For external use only. Avoid contact with eyes if accidental contact occurs rinse the affected area thoroughly with clean water immediately. Discontinue use and consult a doctor if a rash or skin irritation develops after application. Do not apply the cream to the breasts during breastfeeding. If using quantities over 100g regularly change clothing bedding or dressings that have contact with the product and keep all impregnated materials away from naked flames as they pose a serious fire hazard. Keep out of reach of young children to prevent accidental ingestion. Store in a cool dry place away from direct sunlight and high temperatures to preserve the product’s emollient properties.
For the latest information about shelf life, batch number, storage condition, it is recommended to review the product and ingredient list printed on the packaging prior to usage or consumption.
