Joybuy is the European online retailer of JD.com - a leading technology and service company with supply chain at its core, and the largest retailer by revenue in China. It is a Fortune Global 500 company, ranked #44 globally in 2025.

Developed from JD.com’s expertise in retail, technology and logistics, Joybuy shares the same principles of quality, speed, and trust. A customer-first approach ensures Joybuy delivers a reliable, friendly and joyful shopping experience.

Partnering with high quality, trusted brands to offer a full range of products across categories including consumer electronics, appliances, beauty, groceries, homeware, baby and more, Joybuy delivers your purchases directly from our own warehouses in the UK and Europe, using our smart systems to ensure that your orders are delivered quickly and reliably.

Joybuy is now available in ‘test’ phase across the United Kingdom, Netherlands, Germany, France, Belgium and Luxembourg, and is preparing for a full UK and Europe launch in the coming months.

Don’t just buy, Joybuy