Joybuy Insights

Finding Your Perfect Hazelnut Spread: Our Top Recommendations for 2026

From a simple breakfast toast topping to a decadent baking ingredient, the right hazelnut spread can elevate any meal. Yet, with so many options on the shelves, navigating the choices can be confusing. Whether you're searching for a classic family favourite, a premium chocolate spread with a high nut content, or a vegan-friendly option, understanding what to look for is key. This guide is designed to help you analyse the labels and find a spread that suits your taste, budget and dietary preferences.

A Practical Guide to Choosing a Hazelnut Spread

Before we look at specific products, here are a few practical points to consider during your search. These tips can help you make a more informed decision based on what matters most to you.

1. Check the Hazelnut Content

The percentage of hazelnuts is often a key indicator of a spread's flavour intensity and quality. A higher hazelnut content, typically found in more premium chocolate spread options, usually results in a richer, nuttier taste. Spreads can range from around 10% to over 50% hazelnuts. Checking the ingredients list will give you a clear idea of what to expect.

2. Understand the Oil and Sweeteners

The type of fat and sugar used contributes significantly to the texture and nutritional profile. Many spreads use palm oil, while others opt for alternatives like rapeseed or sunflower oil. If you are looking for a palm oil free hazelnut spread, it's important to check the label carefully. Similarly, the primary ingredient is often sugar, so comparing the 'sugars' value per 100g can be helpful if you're monitoring your intake.

3. Consider Dietary and Flavour Preferences

The market now caters to a wide range of needs. If you follow a plant-based diet, look for a vegan chocolate spread that is free from milk and other dairy derivatives. For those seeking something different from the classic cocoa flavour, a white chocolate hazelnut spread offers a sweeter, creamier alternative that works well in desserts or as a treat.

Our Top Recommendations for 2026

Here are a few standout hazelnut spreads available on Joybuy, each offering something different for various tastes and purposes.

Islands Chocolate Chocolate & Hazelnut Spread 200g

Islands Chocolate Chocolate & Hazelnut Spread 200g

Why It Stands Out: This spread is defined by its remarkably high hazelnut content. With 55% hazelnuts as the primary ingredient, it delivers an intense, authentic nut flavour balanced with natural Caribbean cocoa powder. It is also a suitable choice for those seeking a vegan and palm oil-free option.

  • Pros:
    • Very high hazelnut content (55%) for a rich, praline-like taste.
    • Suitable for vegans.
    • Palm oil-free formulation.
  • Who is it for?
    • Foodies and home bakers looking for a high-quality, premium ingredient.
    • Health-conscious consumers searching for a vegan chocolate spread with a simple ingredients list.

Nutella Hazelnut Spread with Cocoa 200g

Nutella Hazelnut Spread with Cocoa 200g

Why It Stands Out: As the globally recognised benchmark for chocolate hazelnut spread, Nutella offers a distinctive and consistent flavour that has been a family favourite for generations. Its creamy texture and familiar taste make it a reliable choice for everyday use.

  • Pros:
    • The iconic, unmistakable hazelnut and cocoa flavour.
    • Smooth, easily spreadable texture perfect for toast and pancakes.
    • Contains no artificial colourings or preservatives.
  • Who is it for?
    • Families looking for a classic breakfast and snack staple.
    • Anyone seeking the traditional spread for pancakes, waffles and toast. It serves as the reference point when considering a Nutella alternative.

Morrisons White Chocolate & Hazelnut Spread 400g

Morrisons White Chocolate & Hazelnut Spread 400g

Why It Stands Out: This spread offers a unique twist on the classic formula. By swapping dark or milk chocolate for white chocolate, it provides a distinctly sweet and creamy flavour profile. It contains 10% hazelnuts and 15% dried skimmed milk, creating a rich, milky taste.

  • Pros:
    • A unique white chocolate hazelnut spread flavour.
    • Comes in a larger 400g jar, offering good value.
    • Creamy texture that is ideal for spreading or as a dessert filling.
  • Who is it for?
    • Those with a sweet tooth who enjoy white chocolate.
    • Home bakers looking for a different flavour to incorporate into cakes, crepes or milkshakes.

Looking for More Options?

Our recommendations cover a range of tastes, from premium and vegan to classic and sweet. However, the world of spreads is vast. If you haven't found the perfect match here, or if you're curious about other fruit, caramel or savoury spreads, there are many more to discover.

Explore our full collection of Other Spreads to find the ideal addition to your pantry.

Frequently Asked Questions

What can I use hazelnut spread for besides toast?

Hazelnut spread is incredibly versatile. It's a fantastic spread for pancakes, waffles and crêpes. You can also stir it into porridge, use it as a dip for fruit like strawberries and bananas, blend it into milkshakes, or incorporate it into baking recipes for brownies, cookies and cakes as a filling or frosting.

What are the main differences between hazelnut spreads?

The primary differences lie in the ingredients. Key factors include the hazelnut percentage, which affects flavour intensity; the type of oil used (e.g., palm, sunflower, rapeseed); the sugar content; and the presence of dairy. Some are designed as a premium chocolate spread with minimal ingredients, while others cater to specific dietary needs, such as being a vegan chocolate spread.

Are there vegan-friendly hazelnut spreads available?

Yes, there are. A growing number of brands offer vegan versions. To be sure, always check the ingredients list for milk, skimmed milk powder, whey powder or other dairy-derived components. Products like the Islands Chocolate & Hazelnut Spread are formulated without any animal products, making them a great choice for a plant-based diet.